Time to celebrate then
After the big event in Trento on 23rd May, and the publication of a 196 page storytelling book, that can be ordered from the company website starting this autumn and which is already available in digital format from June, La Sportiva launches a web-series dedicated to its most impressive failures revealing some stories and goings on behind- the-scene of products that today represent some of the company’s greatest innovations of the passed 90 years. Through the words of the protagonists of today and of years gone by, including athletes of the calibre of Manolo, Simone Moro, Reinhold Messner and Adam Ondra, La Sportiva tells a story made of perseverance, resilience, passion and dedication. And it does so starting with single episodes like the launch of the famous series of Trango mountain boots back in the 90s and the creation of the top secret “Spanish compound” that was on the feet of all climbers everywhere in the 70s but that was in fact produced in Rovereto (TN) from racing car tyres.
Alongside these two episodes lasting 13 minutes there are also short stories focusing on the Delladio family and the R&D department that directly and sincerely tell us stories that allow us to fully understand the company culture, built over 90 years of passion and innovation in the world of mountaineering.
The Web-Series is already available on the company youtube channel and the release of the last episode, the “Spanish compound” will coincide with the date of Rock Master in Arco on the 27th of July.
The storytelling project, with videos, images and texts taken from the 90th anniversary book can be seen in full on the following links: